Augme mobile launches personalized mobile marketing campaign for Colgate-Palmolive’s speed stick brand
NEW YORK, NY (June 5, 2009) – Augme Mobile has proudly launched a new, viral mobile marketing campaign for Colgate-Palmolive’s Speed Stick® brand that combines leading edge mobile marketing technology with social networking interests of targeted consumers.
Speed Stick® is leveraging Augme Mobile’s mobile marketing platform to provide its target audience the opportunity to learn more about Speed Stick® products on-demand through their mobile phone. Simultaneously, the campaign enables consumers to use that same technology to create personalized mobile campaigns of their existing social networking pages.
“We are pleased that Colgate-Palmolive Company chose to work with Augme Mobile on this innovative interactive mobile marketing program,” stated Anthony Iacovone, Chief Strategy Officer, Augme Mobile. “We also appreciate the efforts of our channel partner, Graphic Packaging International, in bringing together this unique opportunity for Augme and the Speed Stick brand.”
2D codes, 2-dimensional matrix patterns that store information similar to an URL, are the centerpiece for this viral program. A 2D code is incorporated into consumer “Event Cards” that are strategically distributed in key environments, such as fitness centers and special events. The information on the card directs consumers to Text the word “Speed” to 87415 to receive a Text reply with a link to a Speed Stick® mobile web page appropriately formatted for nearly every mobile phone. The mobile page offers consumers a link to quickly download a 2D code reader for their particular phone, and then scan the 2D code to receive additional information on Speed Stick®.
The mobile page also gives consumers the option to receive information via email on how to generate their own 2D code through a new Speed Stick® web-based portal. Through this web site, users create a personal 2D code just like the one used by Speed Stick®, and link their code to any of a number of social networking sites, including MySpace, Facebook, Twitter, LinkedIn, Flickr, YouTube, Hi5, Orkut, Friendster, BrightKite, Bebo and Digg. Consumers share their code with friends and social networking contacts, and then watch the web portal as it posts the “Most Scanned Codes” among all users.
Augme Mobile offers the first fully integrated mobile marketing platform that uses SMS, 2D codes, image recognition and audio detection technologies as a complete suite of interactive consumer response mechanisms. For the Speed Stick® campaign, Augme Mobile created the unique consumer experience by developing and integrating all the technology components, including the application of SMS and 2D code technology, the Speed Stick® Mobile Web experience, and the Personal Code Creation website. Learn more about the campaign by visiting the Speed Stick® web portal at http://speedstick.augme.com, or Text “Speed” to 87415 from your mobile phone.
About Augme Mobile
Augme Mobile offers the first and only comprehensive Web-based marketing platform that provides marketers, brands and advertising agencies the ability to create, deliver, manage and track interactive marketing campaigns targeting mobile consumers through traditional print advertising channels. Augme Mobile solves the "mobile marketing puzzle" of wireless carriers and fragmented technology through an integrated solution that delivers interactive marketing content through traditional media channels to the mobile consumer on-demand. Augme Mobile's fully integrated mobile marketing platform fulfills the advertiser's need to offer interactive multimedia mobile content, while simultaneously satisfying the consumer's desire for easier and more robust mobile connectedness.
Making Ads More Social
Augme is the first platform that links all the technical elements and expertise required for every successful (worry-free) mobile marketing campaign:
Mobile Response
Creation and assignment of Augme mobile CRTs (Consumer Response Tags), including SMS, 2D codes, Mobile URL, image recognition and other innovative mobile response mechanisms.
Universal Mobile Content Formatting and Delivery
Sophisticated device detection capabilities and the most advanced
universal mobile content adaptation software, enabling the delivery of
appropriately formatted content for any consumer handset.
Promotional Tools Dashboard
Access to a wide variety of promotional services and content sponsored by Augme and third parties, including music, video, sweepstakes, coupons, affinity programs, and other creative promotional content.
Tracking & Analytics
Data and analysis (gathered and processed using proprietary techniques) that reflect key metrics and results of client campaigns- including certain consumer demographic information.
Mobilizing Growth
Mobile
phones are a way of life. So it only seems natural that the mobile
advertising market is projected to grow at a pace similar to the
Internet boom of the mid 1990’s. Recent research suggests that what is
now a $1 billion dollar
market will reach between an estimated $10 to $19 billion market by 2011.
One key driver of this massive growth is the dramatic increase in
consumer use of mobile phones to access digital content on demand.
It’s simply cause and effect.
A Mobile Marketing Department
To learn more about how Augme can create even more mobility for your marketing/promotional messages… contact one of our reps.
Augme Mobile
135 West 20th Street
5th Floor
New York, NY 10011
Phone: (212) 710-9376
The New York Times
Advertisers Get a Trove of Clues in Smartphones - Read the article
Mobile Marketing Association
Mobile America: Creating Carrier Communities - Read the article
Mobile Marketing Industry Glossary - Read the article
Mobile Marketing Campaign
Colgate-Palmolive’s Speed Stick Brand
Good Morning America
Augme Mobile Health
HIPAA-compliant mobile interactive technology that enables healthcare marketers and their agencies to communicate with patients, health care providers, and consumers instantly through their mobile phones, fulfilling patient and health care provider needs with product information, samples, or patient education materials-- capturing them at point-of-prescription or point-of-purchase.
Take what you are currently doing in traditional and interactive media to a new level by tapping into existing mobile and Smartphone usage patterns. Take advantage of the computer in the palm of everyone’s hand to reach HCPs and consumers on the go.
Why Augme Mobile Health?
We know that Consumer Package Goods trends need to be modified for Pharma, and require encryption and other modifications for things like HIPAA compliance and compliance with FDA regulations.
Because of these matters unique to the prescription pharmaceutical marketer, Augme Mobile partnered with Jeanette Brandofino, a professional with 30 years of experience in pharmaceutical marketing and medical publishing. Together we created Augme Mobile Health specifically tailored to the needs and demands of the industry.
As a result your entire mobile interactive campaign can be flawlessly implemented through the sophisticated Augme Mobile Health portal and proprietary technologies, delivering perfectly rendered content of your choice to all the different cell phone carriers and devices.
Augme Mobile Health enables Pharma brands to deliver information and offers instantaneously to HCPs and consumers when they need it. Pharma brands can be confident that all regulations will be adhered to and that the rebates and coupons will be properly adjudicated.
Additionally, Augme Mobile Health has exclusive behavioral tracking, analytics, and database targeting capabilities, and works seamlessly with Pharma brands’ existing physician and patient databases.
About Brandofino Communications, Inc.
Brandofino Communications is dedicated to bridging the gap between the business of medicine and the practice of medicine: information that is NOT taught in medical school. Brandofino Communications publishes the bi-monthly practice-management publlication, Doctor’s Digest, as well as Digests for Clinicians, Pharmacists and Patients, and has one of the top free Medical Apps on the iPhone. Continuing our expansion into Mobile Marketing, Brandofino Communications is involved with e-marketing media, including podcasts, vodcasts and portal content partnership with several major pharmaceutical companies, and has recently become Managing Partner of Augme Mobile Health.
For more information, please contact Jeannette Brandofino, Managing Partner, at (516) 364-2575 or jeannette.brandofino@augmemobilehealth.com
A Two Way Connection…Your Ad and Any Phone.
Traditional advertising offers one way communication. Augme ensures two-way interaction between your ad and your customers. Ads now become less passive and more active. Augme is also always ahead of the game. As new mobile technology is developed, Augme ensures your ad speaks to all.
Choose your Appropriate Response Tag and Embed into Promotional Tactics.
Mobile
CRTs (Consumer Response Tags) include 2D/QR codes, SMS, Mobile URL,
and eventually image recognition and other innovative mobile response
mechanisms.
Complete Connection from Virtually All Handsets and Services.
Augme provides the ability to rapidly and flexibly link a wide variety
of mobile content with designated CRTs allowing easy access for
nearly all mobile phone users today.
Adapting To All Mobile Devices
Look around the room. At any given time you’ll see at least 5-6 different
mobile handsets/PDAs all utilizing different software. Augme
Mobile’s
sophisticated device detection system ensures that the message gets to
each and every customer. Offering one of the most advanced mobile
content adaptation
software in the industry, Augme guarantees not only the delivery of
content, but content that is appropriately formatted for every cell phone.
From video, music, ring/voice tones to wall papers, animated
screensavers and more…if it’s clicked on by your customers…you can
be sure they will receive it in they way they need it.
Augmenting Your Content With A Custom Mobile Website
As part of your mobile solutions package, Augme also delivers
highly customizable Web and WAP Mini-Sites, where customers
can browse your content database and access previews within
your brand's look and feel. A complete mobile marketing solution
only reinforcing your brand equity off and online.
A Fully Integrated Promotional Partner
Think of Augme as part of your marketing group. Through
partnerships
with many top content providers, Augme can offer even more
integration
with your campaigns. From many popular branded entertainment (film &
TV) properties to music, ring tones, games and specialized consumer
couponing programs, Augme can deliver the select content to
compliment your brand idea. A turnkey promotional program...
that always fits.
More Than Simple Reach. A Relationship.
Augme mobile analytics delivers a deeper understanding of your advertising. Beyond simple page views, Augme delivers even more insight to ensure the power of your message and its ability to connect.
Augme’s Mobile Analytics Offer:
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A Heads Up Dash Board. Mobile Response In Real Time.
Another analytic solution that’s standard practice from Augme, is
our unique mobile analytic response dashboard. A way for you to
track your mobile campaign at the office or on the go. View daily,
weekly or monthly through a simple and easy to read interface.